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  • Lindsey Clinkingbeard

2019 PRSA Western District Conference

Updated: Aug 6, 2019


As a graduate student, I worked full-time in the Cronkite PR Lab for my final capstone. I served as an account coordinator for several clients – one of them was the 2019 Public Relations Society of America (PRSA) Western District Conference. My teammate Gabby Revilla and I worked alongside the WDC team throughout the semester to help plan and execute a successful event.





More than 250 professionals from 11 chapters across 5 states attended this 3-day conference focused on professional development and the future of the public relations industry. The theme of the conference was the 5 C’s of communication: career, clarity, community, content andcommunications. The theme was based off of the 5 C’s of Arizona: cattle, copper, citrus, climate, and cotton.

Gabby and I developed eye-catching infographics, created an in-depth social media campaign, attended client meetings, and planned the breakfast & break-out session with journalists at the Cronkite school. We also arranged tours of the Cronkite building for attendees. Of course, we added a 6th and final “C” to our tour group signage: Cronkite!


We partnered with graphic designer Paula Bohte to create eye-catching infographics, such as the ones for the keynote speakers below:



We also worked with Paula to implement graphics which highlighted the exciting activities that attendees could experience during the #PRSAWDC conference.


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Overall, the conference was an exciting networking opportunity and our team received positive feedback from both guests and the WDC team on our work throughout the semester. Gabby and I are both incredibly proud of our work and how the event turned out!



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